How to have a Massive Effect on sales?
Post Christmas I stepped into EB Games amongst the throng, its turkeys and turkey filled people looking for bargains in the sales. I immediately found a brand new version of Mass Effect for sale at $25 bucks, which basically meant it had 100 bucks off its initial release date price.
Awesome, I thought. I’ve heard about the game and that it had aliens and inter-alien love scenes and all so I thought I’d give it a chance for $25 bucks.
There was a whole pile of them so I was like, oh there’s a sequel coming out soon so they are just flogging the old stock. Old stock? Did this game suck and no-one bought it? (I realise the existance of the sequel means the game might have had some merit… ;) ).
It’s a clever strategy when you think about – it ignites interest in the game that those who missed it first time round may have gotten. Kind works in the same view as downloadable content – which Mass Effect has too!
There’s also another really cool hook – as you play Commander Sheppard in ME, you build your character’s personality and demeanour – you can be a paragon or reengage in your approach to dealing with people and issues. Over time, your decisions affect the game’s plot and ultimately the ending.
With Mass Effect 2, you are able to carry over this element from the first game into the second. So the character you’ve spent 50 – 70 hours playing in the first game can be carried over, traits and all. Decisions made in the first game, affect the second. Some plot elements might not appear for you, or rather they will, depending on your point of view.
Cheap Stereotypes: Saving the planet one beer at a time