Selling Sex: The Lovely Pair Story

Lovely pears

So there's one law of marketing that every student doing a 101 course learns while doing their Bachelor of Bull Shit and that's sex sells baby. Especially on the internet.

And that's why NZ Girl asked the girls of New Zealand to get their kit off in their "I've got a lovely pair" promotion. It featured readers sending in pictures of their boobs. And that's because everyone loves boobs. Just ask a baby how much they love boobs. And like the hungry baby, NZ Girl is sucking at the tit of humanity's desire to see boobs.

Ostensibly it was all for a good cause, you understand. NZ Girl is making a donation to a Breast Cancer Charity of their readers choice but we really know that sex sells and boobs are what get the online page views.

Lance Wiggs got a bit huffy about the issue. Maybe he wasn't breastfeed ;). He did raise some good points actually about internet safety - and indeed some of the breast images posted to NZ Girl apparently ended up on a porn site because those sites know more than anyone, that on the internet, sex sells.

NZ Girl responded to the controversy by going on the telly to front foot the media scrum that unfolded and stated on their site "We stand by our campaign to create awareness and get nzgirls talking about issues so close to many of us – this is our nzgirl way of doing things a bit differently – and we reiterate that if we can get even one nzgirl to be more aware of their own breasts and know how to check them then we’d qualify this as a #win"

So that was the storm in a D or B cup last week, this week it's the all female rugby team from Old Boys University Club selling their 2011 calendars to make a quick buck. And how are they doing it? Selling sex:

The Sonny Bill Williams offload technique has made it to grass roots rugby.

The rugby players even had an open training session in the nude so concerned Joe Public could make sure the team's scrum was up to muster. FYI you can buy the calendars on Trade Me.

Doing a nude calender is nothing new.  They've even made a movie about how a bunch of GILFs did their own calender. Except their skin was a lot more wrinkled that the girls from the Old Boys University Club!

So if it was the NZ Herald outing Alison Mau ealier in the year, NZ Girl last week, the nude Rugby Team this week, what will sex be selling next week? Who will be New Zealand's next Lisa Lewis? Or will it be a world wide star drumming up some business? Will Lady Gaga let it all hang out ? Will Janet Jackson show us her other boob? Will there be a new Womans Lingerie Football League be foisted upon the world or will Janet and Brad finally get back together?

Time will tell, but you can guarantee, the pictures will be all over the net.