No ifs, no buts, no favourite boutique brew from a cold grey garage out the back of Stokes Valley, no imported premium water with added ale.
So why the fuck would Lion Nathan decide that everyday Steinlager needs a richer cousin, the all new preservative free Steinlager Pure. Is Lion Breweries telling me the Steinlager we all know and love is impure? Drinking 12 of them leads you to do impure things, but the pleasure and pain of it all is usually worth it.
Some PR hack-who-does-not-deserve-a-DB wrote “With Steinlager Pure we have bottled the spirit of New Zealand.”
Give. Me. Strength.
Crap like that just smacks of old-school America’s Cup PR champagne/campaign comedy but with a drunk Colin Meads wearing a red sock on his head.
Let’s stick to the facts here: Men drink Steinlager, League players drink Red.
“Steinlager Pure will retail for $24.99 per dozen”. Oh, I get it now, it’s a beer for Auckland Jaffas. I hope they at least sterilized their equipment.
Drink more of this Steinlager

Steinlager has taste. Steinlager has no taste. There endeth the lesson....